Google Makes It Easier For Sites To Cut Off Free Publicity

from Techdirt by Carlo

Google's found itself on the end of some lawsuits from people who aren't happy that it links to their web content, usually making the off-base accusation that Google's somehow stealing their content, rather than realizing it makes it more valuable by making it easier to find. While a robots.txt file or the use of meta tags already gave web masters a relatively simple way to keep their content out of Google and other search engines, that apparently wasn't enough, so Google has beefed up its site removal tools, giving webmasters several new ways and options to control how their pages are indexed and displayed in its results. Will this stop the lawsuits and complaints? That's doubtful, since the existing ability for site owners to get themselves taken out of Google's results wasn't enough. Furthermore, it seems like this could open up a new avenue of complaints for Google, since it gives third parties the ability to have pages removed from Google's cache or have pages that contain personal information removed from the index. Anything Google does is unlikely to make much difference, since its power and riches makes it an attractive target for lawsuits. Meanwhile, it would also seem that anything Google does won't make some site owners understand how it and other search engines are their friends, not their foes.