JS-Kit: Web 2.0 For Lazy People

from TechCrunch by Nick Gonzalez

We first covered JS-Kit last November when we talked about their quick embed code that lets you add comments to any site where JavaScript is accepted. Since then, JS-Kit has been creating more widgets making adding user interaction to any site dead simple (2 lines of code per widget). JS-Kit has also grown from a one-man-show into a full company after adding 5 of the 12 engineers from Filmloop (which shut down earlier this year). Since then, they’ve been turning out a new widget every two weeks.

JS-Kit is growing a suite of widgets that will help site owners optimize their website content, eventually allowing website owners to easily optimize their site based on how people surf their site. Think Baynote, but for the little guys.

JS-Kit’s current widget suite consists of comments, five-star ratings, and a polling widget added this week. The new polling widget supports an unlimited number of questions, an expiration date, and only becomes visible after the site owner publishes it. Each widget has a fully customizable look through CSS and consists of two lines of code. The first line is a “div” tag brought to life by a second line of JavaScript code.

Each widget is by default differentiated by the URL of the page it is installed on, but can also be given a unique identifier by the user so that a page can have multiple instances of a widget, such as founder Lev Walkin’s photo site. JS-Kit is combating fraud by logging a combination of user cookies, IP, and user agent. The degree of this security can be throttled by the administrator. However, one major disadvantage of the JavaScript implementation is that it will not run on sites that break JavaScript code (MySpace).

Each widget also has administrative capabilities, assigned by cookie to the first computer to accesses the widget code. The administrator is able to moderate any comments that Akismet’s spam filter may miss or create new polls. JS-Kit has a user settings page that lets you view your activity across JS-Kit sites and reclaim administrator rights on a domain if you switch computers or lose the JS-Kit cookie.

To make these more than just website web 2.0 “bling”, JS-Kit is letting the widgets talk to each other. So far they’ve integrated comments and ratings into one widget that allows people to leave comments along with their individual rating, which combine on the server side into one overall rating for the object the widget is attached to. On top of these widgets, JS-Kit will be releasing a meta-widget later this week so that surfers can receive recommendations for your site’s top content (pictured right).

Comment and rating widget after the jump… (more…)

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