What is it: ShoZu is a free service to ease uploading of video, photos and music from your cellphone to the Web. The company calls itself “a provider of mobile media exchange services” and describes its services (quite succinctly as) allowing “consumers to download and upload photos, videos, music, text and other digital content to and from the handset without the need to open a mobile browser, wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC.”
Exec summary: It does what it promises to do. Well.
My ten minutes: Sign up is easy and free of dodgy and misleading byways (“invite your friends! Oh, we already have!”) Once you’ve given the basics and have an account (free) you need to download the software. This is usually where things get painful, but I didn’t find them to be with ShoZu. Enter your phone number, get an SMS message with a link in it, and download it from there. The software works with most phones, although I noticed Palm OS is not supported (Windows Mobile Treos are.)
ShoZu doesn’t actually host the photos and stuff, so you need to have an account with another provider. In fact, this is a blessing: Who needs another account? It’s an impressive list of services that ShoZu works with, from Flickr to the BBC’s news photo submission service. You can configure settings with your accounts on any or all of these services, either on a computer or on your phone.
Once the software is installed on your phone, just take a photo or video and a menu pops up asking whether you want to post said multimedia work there. Say yes and off it goes in the background. The only sign that something is happening is, at least in a Nokia phone, a little arrow in the corner of the screen.
There are other parts of ShoZu worth a look. You can, for example, back up all your phone contacts securely to a website, if you like. You can add GPS tags to photos, if your phone supports it. There are things called ZuCasts which are like mini TV programs downloaded to your phone in the background.
Quibbles? Couldn’t see any easy way of adding more than one phone to an account, meaning you’d have to have more than one account. Who doesn’t have more than one phone these days? Also, I could never be quite sure on my phone what photos had actually been uploaded. I only discovered I’d backed up my contacts when I wandered around the website. Would be better to get some email notification of this, although one can subscribe to an RSS feed of everything one has uploaded.
Verdict: If you take photos on your phone and haven’t found an easy way to share them away from your computer, give it a shot.