I wrote a post about the recent ad network/ad infrastructure deals called 10x revenues several weeks ago.
Since then we've seen AQNT trade to MSFT (this morning) for $6bn which is 10x revenues.
But TFSM only got 3x revenues from WPP.
It's interesting that market leaders like DLCK, Right Media, and AQNT get 10x revenues but second fiddles like TFSM get 3x. That shows the power of market leadership for sure.