Artist Steve Lambert and the non-profit “R&D For The Public Domain” Eyebeam OpenLab, coded a Firefox add-on that replaces ads on a website with contemporary art. While a prototype is up and running, they’re working to build a fully curetted art database.
The project will be supported by a small website providing information on the current artists and curator, along with a schedule of past and upcoming AddArt shows. Each 2 weeks will include 5-8 artists selected by emerging and established curators. Images will have to be cropped to standard banner sizes or can be custom made for the project. Artists can target sites (such as every ad on FoxNews.com) and/or default to any page on the internet with ads. One artist will be shown per page. The curatorial duty will be passed among curators through recommendations, word of mouth, and solicitations to the AddArt site.