Freshbooks sees the new API allowing application designers, businesses, services companies, and users to integrate FreshBooks’ billing platform into a new category of products, features, and solutions for enhancing and streamlining productivity, workflow, sales, CRM, project management, and invoicing.
Possible uses of the API including adding to existing products to extend functionality, including timers, project planners, and desktop widgets. Sites with an existing sales infrastructure can use the API to add a billing component.
There are a lot of possibilities here and Freshbooks really has nothing to lose by offering an open API service. The API is an open invitation to innovation and should keep Freshbooks in could stead against competition including BillMyClients and Blinksale.
Previous Freshbooks coverage on TechCrunch coverage here.