Things that make you go "huh?"
By Amy Johannes
 | | JetBlue is promoting "The Simpsons"
movie with a sweeps and extends
its tie-in as the official airline of
Springfield, the characters' hometown. |
JetBlue Airways is kicking off its partnership with "The Simpsons Movie" with a sweepstakes overlay for loyalty program members and an unusual tie to the characters' hometown.
The sweepstakes is part of a larger marketing effort to promote the Twentieth Century Fox film.
JetBlue has been named the "Official Airline of Springfield." As such, the company will launch its first specialty aircraft, dubbed "Woo-Hoo, JetBlue" at a press event on July 17 in Burbank, CA. The plane, which features an image of Homer and a logo with the company's Springfield status, will be in service that day and added to the regular flight rotation schedule, the company said. |