Eco-trend Designers At Treehugger Cash In W/ $15M Buyout By Discovery

from alarm:clock by BT

Treehugger.com's founder Graham Hill and his CTO Nick Aster are both web designers by trade who took their discerning eyes to the subject of alternative energy and eco-friendly living with Treehugger. The site gained a following thanks to its sharp look, the eco movement trendlines and some help from board member Nick Denton who runs ads frequently for Treehugger on his Gawker Media network.

Today Discovery Communications announced that it is buying Treehugger for a reported $15M, four years after Treehugger was launched. The company says it has about 1.4M unique monthly visitors but this number should rise sharply now that Discovery will be promoting it to the masses. Treehugger will become part of Discovery's PlanetGreen network.

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