Boston based MatchMine launches Sunday with a product that is advertised to "unlock a whole new world of music, movies, video and other cool stuff to match the tastes of the original, quirky, one-of-kind inner you."
MatchMine's "MatchKey" technology uses demographic information about a user and a ratings system to deliver suggested media, and can also be plugged into third party sites to deliver recommendations. Three sites will support MatchKeys at launch: Peerflix, FilmCrave and Fuzz.com.
Th Kraft Group (not to be confused with Kraft Foods) is best known in the United States for its investments in Gillette Stadium and the New England Patriots.
(via Boston.com)