Ad Infuse thinks that the future of mobile advertising will be more personalized than mass market oriented. By bringing together carriers, brands, content providers and consumers, Ad Infuse specifically targets consumers, so advertisements can be more cost efficient than the old impersonalized advertising method.
"Advertising on the mobile device is a new frontier," said Brian Cowley, CEO of Ad Infuse. "Companies that do it right can increase consumer loyalty, build revenues and extend "brand awareness. Ad Infuse creates a customer-centric mobile environment where people can connect to and interact with the brands that define their lives."
I'm not sure if it is fair to say that advertising on mobile phones is a new frontier. In this quick tempo technological world, if an idea has been around for more than a few months it starts to get the label of being old. This probably isn't fair but some people feel the need to criticize a good idea they didn't think of. Specifically targeting individuals or small groups of people, with specially tailored advertisements may be the future of advertising not only on mobile devices and computers, but also in other media formats. I can see a time when two different television sets in two different houses in the same neighborhood are tuned to the same show, but different advertisements are watched by each household.