from TechCrunch by
Erick Schonfeld 
We’ve written before about JibJab’s Sendables electronic video greeting cards that cost $0.50 to $3 each. Now, they found a sponsor in Pepsi for two holiday greeting videos through former Yahoo exec Lloyd Braun’s new company BermanBraun, which works with Pepsi to create online video branding opportunities like this one. You can upload a photo of your head and that of your friends (or frenemies) to personalize the cards, just as you can with JibJab’s Starring You series. A “This Sendables is free thanks to Diet Pepsi Max” message flashes for a few seconds before the greeting starts, and if you don’t blink, you will see that you are actually part of the promo. In the Snowball Fight card below, which the folks at JibJab made for us, you can see Mike and me in elf costumes doing a cartwheel over the sponsorship message. So not only can the audience now star in JibJab videos, but it is also being roped into pitching products. Hey, where are our royalties?
And now a message from Jibjab’s sponsor [Update: The Pepsi ad only appears on JibJab.com, not in the embedded player below]: