Source: http://feeds.gawker.com/~r/lifehacker/full/~3/216626983/dma-drops-mailing-preference-list-fee
You no longer have to pay to opt out of annoying unsolicited snail mail: the Direct Marketing Association has dropped their dollar fee to get your name on their mailing preferences list. The DMA's member companies honor this granddaddy of snail mail optout lists, which is supported by the U.S. Postal Service. I paid the buck way back when to get on the DMA list, and it's since reduced my unwanted postal mail a whole lot. This dropped fee is long-awaited, great news. See also five ways you can clean up your snail mail.