Source: http://feeds.feedburner.com/~r/adage/homepage/~3/302494652/article.php
NEW YORK (AdAge.com) -- A study conducted by Starch Communications, a division of GfK Custom Research North America, indicates that the Peel 'n Taste flavor strips -- edible strips of film -- are raising awareness and increasing purchase consideration with consumers -- at least, those who are brave enough to try them.