Baja BBQ

Source: http://www.thedieline.com/blog/2008/08/baja-bbq.html

"The Baja BBQ firepack is a charcoal packaging that lights instantly and burns away in the grille, making the barbeque experience simple, clean and chemical free. Made from 100% recycled biodegradable paper pulp, the package contains 2lbs of natural lump charcoal and features an integrated chimney that creates perfect hot coals without the aid of chemicals or light fluid."

It's good to see the package being used as the product and innovation that looks at stripping away and not adding, that is sustainable but well designed.

More pictures after the jump.