Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/355413652/usbfever-reinvents-iphone-3g-sim+eject-tool-sells-it-for-3
When Apple reinvented the paperclip for the famous SIM-eject tool, it was at least a free gizmo, included in the package. USBFever clearly thought there was a gap in this market though, and have reinvented the reinvention. The new SIM-eject tool has a rubber-bung top that allows it to be stored in your iPhone 3G's headphone socket ready to be whipped out at a moment's notice when you need to change the SIM card. Probably only for really frequent SIM-swappers who don't use headphones, though, since it will cost you $3. [USBFever]