There is no doubt about it, Microsoft's "I'm a PC" ads are far better than those miserably bad Gates and Seinfeld spots. The newer ads try to dispel the stereotype of the Windows user as a glasses-wearing, buttoned-up super nerd by throwing popular actors, personalities, astronauts and everyday people into the mix. But I have to wonder—will any amount of money spent on advertising actually be effective in overcoming the stereotype, or is it too ingrained in your mind?
There is no doubt about it,
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