As you may be aware, I'm a Windows guy. I'm not diehard about it, however. When the time comes for me to get a new laptop in the next year or so, I'll be open to switching, making me Apple's target market. But there's one big reason that is holding me back from making that switch: price. Apple's laptops are expensive as hell, and the prices aren't justified.
Let's just look at the 13-inch MacBook that was just announced, for example. For $1,300, it comes with a 2.0GHz Core 2 Duo, 2GB of RAM and a 160GB hard drive. Over at Dell, I can grab an Inspiron 13 laptop with a 13.3-inch screen, a 2.0GHz Core 2 Duo, 3GB of RAM and a 250GB hard drive. For $750. For those of you keeping score at home, that's a $550 difference, and the specs are better on the cheaper Dell.
And it's not like Apple is offering anything great for my $550. You have a fancy new manufacturing process, awesome. Your trackpads are glass. OK. I'd rather have $550 and a plastic trackpad, thanks. I'm not sold on no physical buttons anyways.
Apple has always put a price premium on its products, and people pay it, which is great for them. But for people who aren't already on the Apple bandwagon and for people who aren't having their computers bought for them by rich parents, like the college kids! who sna p up these laptops every August, there's no incentive to switch.
Maybe Leopard is way better than Vista. I don't know, I haven't extensively used either. But when the time comes to buy a new computer that comes loaded with one or the other, one thing is going to make my decision for me, and it isn't shiny glass things or funny commercials. It's the price. And I don't think I'm alone on that one.