NYC Buses Testing Digital Ads That Change Depending on Location [GPS]

Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/427798075/nyc-buses-testing-digital-ads-that-change-depending-on-location

Creative marketing minds have developed a plan to use GPS to deliver neighborhood-specific digital advertising on the side of buses in NYC. Apparently, the ads run like TV commercials and they have begun airing on a single Manhattan route with expansion to 200 buses planned for Q1 of next year. Obviously, targeted advertising is the name of the game, so I wouldn't be surprised to find GPS systems like this one popping up in major cities across the country in the very near future. [WCBSTV]