When beginning a new SEO project, there are some questions that always come up during initial meetings. How does organic search work? Which keywords should we target? Do we need to redesign our entire website? And…how do we compare to our competition in natural search? I'm going to focus on the last question in this post, because there's an important point I'd like to make. Whenever I ask someone who their competition is in natural search, I typically hear the names of their core competitors (business-wise). Although that's true in a pure business sense, that's not necessarily the case in natural search. So, I often run a competitive position analysis to determine where a site ranks in the search engines as compared to its competition. It helps you (and your client) understand who their actual competition is and then sets the stage for deeper competitive analysis.
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