Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/1Bo4c_uqCRE/article.php
NEW YORK (AdAge.com) -- In a continuation of our report from the National Retail Federation convention in Manhattan, we look at two specific vendors whose screen systems facilitate digital intervention at point of purchase. Both marketing-communications companies offer interactive jukebox and music merchandising services, as well as product demonstration and comparison systems. And both systems pump ad-supported entertainment content to consumers in retail venues.