Last week we pointed out that the new Google Profile page comes complete with a custom URLs designed to make it easy for people to find your profile. Apparently that was a first step in bringing more prominence to your Google profile; as of today, those profile pages will start appearing on the first page of Google search results.
The explanation we got when we talked to the folks at Google: Google has always been about information. In this case, searching for a person in Google has always been a bit of a black hole—particularly when you have a common name or share a name with someone famous enough to dominate page after page of results. The new profile integration will fix these problems and make it easier to find someone via Google—or at least that's the idea.
When we asked the obvious question—whether this was Google's first serious step toward competing with Facebook—we were told that it is not (not that they would have laid out their plans either way). As is, though, Google profile pages certainly don't tread too much into the social networking realm. What they do is create a personal homepage from which you can link to all of your important information—like your blog, your nameplate site, your Flickr account, or anything else online that represents you.
