Friday, April 10, 2009

Survey: 100% of Teens Want an iPod; 0% of Teens Want Any Other Player [Dominance]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/VZAZQrFEAB4/survey-100-of-teens-want-an-ipod-0-of-teens-want-any-other-player

News doesn't get much worse than this for the Zunes and Sansas of the world: a whopping 0% of surveyed teens planned on buying their devices, with 100% wanting an iPod in the coming year.

Piper Jaffray's biannual Teen Survey, in its eighth year, shows a serious drop off in interest for the Zune and Sansa. From last year's not-great 15% figure to this year's unfathomable 0%, it's just ugly.

But are these numbers accurate? For one, SanDisk had some decent numbers around 2007, but this survey says they peaked at 4%. It's certainly possible that SanDisk sold all of its products to adults and not teens, which would explain the discrepancy, but it still seems a bit fishy.

But in any case, Apple has just got to love seeing numbers like this. The age of iPod's total dominance over the PMP scene won't last forever, but with numbers like this it isn't ending anytime soon either. [Apple Insider via Crave]