Monday, October 05, 2009

Conde Nast Closes Four Magazines, Focusing on Digital Distribution [Digital]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Z9jjOQ0V1FE/conde-nast-closes-four-magazines-focusing-on-digital-distribution

Normally the closure of two bridal magazines, a dining magazine and a mom magazine wouldn't be notable; except that this time their publisher, Conde Nast, notes that they're going to focus on digital distribution instead.

The important part of Gawker's memo is here:

In the coming weeks, we hope to announce initiatives to develop digital versions of our brands that will make use of new devices and distribution channels.

New devices makes it seem like it's not just moving those four publications online—a move that would have succeeded already if just going online would save magazines. It's that new devices bit that's intriguing. [Gawker]