Thursday, October 01, 2009

Mobile Web Finally Easy Enough For Old People, Female People and Teen People [Charts]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/-4DG2EYH444/mobile-web-finally-easy-enough-for-old-people-female-people-and-teen-people

Nielsen's mobile web statics show that, from July 2008 to July 2009, the demographic groups of 65+, female and 13-17 showed the most usage growth. The least? 18-24 year olds, who are all up in this mobile web already.

Also equally interesting: we have a higher percentage of male readers than the NFL, the NBA or even MAXIM. More women look at softcore boobies than look at gadgets! [Nielsen]