Entelligence: Lessons from the CrunchPad

Source: http://www.engadget.com/2009/12/10/entelligence-lessons-from-the-crunchpad/

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide.

Last weekend, Nilay Patel did a great overview of the murky legal issues surrounding the mysterious CrunchPad -- now coming to market direct from developer Fusion Garage as the $499 Joojoo. While I won't get into the swirling controversy, I think there's a few important lessons to be learned from this great gadget debacle.

First, smart vendors under-promise and over-deliver. The hype and buzz around the CrunchPad were off the charts from day one. Everything from the delivery schedule to the initial price points were unrealistic, made moreso by continued promises to publicly show the prototype and targeted price points that kept rising with each announcement. Keep it low-key and simple -- then surprise and delight your customers with early ship dates and lower than expected prices. Too much promise with no delivery is the classic recipe for having a product get tagged vaporware. Always good to remember, "Whom gods destroy, they first make humble."

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Entelligence: Lessons from the CrunchPad originally appeared on Engadget on Thu, 10 Dec 2009 18:25:00 EST. Please see our terms for use of feeds.

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