Both 15 and 19-inchers have been shown off by LG, but they want to add another inch before mass-producing their OLED range this year. Next year they'll raise the bar again with 30-inch panels, and in 2012, a 40-inch OLED.
Hitting the nail on the head, LG's VP Won Kim said:
"They may be expensive, but it will be possible to buy a 40-inch class OLED TV in 2012."
When Sony's XEL-1 went on sale, all 11-inches cost $2,500. Working by the same measurement, LG's 40-incher should be oh, close to $10,000. A veritable bargain. [Tech-On via OLED-Display]