Nielsen data: you're probably watching too much teevee

Source: http://www.engadget.com/2010/03/23/nielsen-data-youre-probably-watching-too-much-teevee/

Nielsen's just released some zingers (also known as statistics) for you to chew on while you listen to a YouTube clip (something about Obamacare) drone on in another tab, tell your significant other to "hold on" and track your Domino's pizza in a completely different tab. The annual Three Screens report, as it's called, has some choice data on American habits, such as the fact that television consumption (average number of hours watched per day) has increased to nearly 35 hours per week per person. What else can we glean from this treasure chest of minutiae? Well, about 59 percent of Americans now multitask in front of the teevee with their laptops for an average of three and a half hours a month. A final interesting tidbit here -- flying in the face of popular wisdom, it seems that the older you are, the more television you're likely to watch -- so keep your eye on your great Aunt Dot, folks: it's possible she might be addicted to Gossip Girl. Hit the source link if you want to download the entire report (it's a PDF).

Nielsen data: you're probably watching too much teevee originally appeared on Engadget on Tue, 23 Mar 2010 14:49:00 EST. Please see our terms for use of feeds.

Permalink   |  Three Screens Report  | Email this | Comments