Facebook Dominates Third-Party Logins For All But News

Source: http://www.readwriteweb.com/archives/facebook_dominates_third-party_logins_for_all_but.php

More and more, we're logging in to websites using our credentials from sites like Facebook, Twitter, Google or Yahoo. But who's leading in the battle of the third-party login? What login do we chose when it comes to entertainment sites like MTV? How about news sites like Reuters?

According to Gigya, a provider of tools for social sharing and third-party logins, Faceboook leads the pack in all realms but one - news sites.

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Looking at logins across all sites, Facebook is the clear leader. When we looked at similar statistics from Gigya last January, Facebook led by a factor of nearly 2-to-1 over Twitter and Myspace. Since then, Gigya has added a number of logins and now Facebook leads by nearly 3-to-1, with 46% of all social network logins. The closest competitor across all sites is Google with 17%. Twitter follows behind Google with 14%, barely leading Yahoo's 13%.

The numbers switch around when we start breaking them down into different categories. Facebook becomes even more dominant, with 52%, when we look at entertainment websites, with Twitter and Myspace jumping into second and third place. For B2B websites, the distribution is a bit more even overall, with Facebook taking 37% of the pie, and Google, Yahoo and Twitter all coming in with around 18%.

The one sphere that really sticks out, however, is the login we chose when it comes to the news. Of all the logins to news sites tracked by Gigya, 45% are completed using our Twitter credentials, with only 25% using Facebook and 16% using Google. The numbers seem to solidify our vision of Twitter as a network best used to quickly share links and "newsy" bits of information.

For the full results of Gigya's look at what logins we're using where, take a look at the full infographic on its website.

Images courtesy of Gigya.

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