DIA Parrot digital photo frame by nodesign is not a digital photo frame

How do you a frame a digital photo without framing it? That's the mind-bending question considered by Parrot and the nodesign agency, and the "mysterious object" known as the DIA Parrot is their answer. Just what is it? We'll let Parrot explain.

What is striking is its 10x4 inch high resolution screen. Dismantled, deconstructed, disconnected from the frame as if there was nothing behind, this screen is transparency, is light. The picture, your photo, appears through this "light box" in a brand new aesthetic dimension...

"The photo frame designed by Jean-Louis Frechin is very mysterious," continues Henri Seydoux. "Jean-Louis was smart or 'crazy' enough to dismantle the LCD screen we get used to, and the result is quite simply magical. We don't see where the photo comes from... It is simply there, on this transparent and half-dismantled screen... It is prestidigitation!"

Look for it to set you back $500 when it launches in February. You didn't expect a brand new aesthetic dimension to come cheap, did you?

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DIA Parrot digital photo frame by nodesign is not a digital photo frame originally appeared on Engadget on Sat, 18 Dec 2010 10:17:00 EDT. Please see our terms for use of feeds.

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