Report Shows iPad Gaining On Kindle In E-Reader Category

I’m not really sure this research is as revealing as it seems to be. Take a look at the diagram. The take-away is that since the introduction of the iPad, the Kindle’s share of the e-reader market has dropped from 68% to 40%. This suggests that sales of the Kindle are dropping, or that Amazon is losing ground to Apple. But the simple nature of the study suggests a different conclusion.

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