#RutgersCMD - about to start session - Integrating Social and Digital in Marketing

"funnel compression" mixing tactics from top/bottom of funnel "any branding effort should also try to trigger the sale" http://bit.ly/hkpRUH

Live stream from @digiday ON Media - http://bit.ly/hkpRUH

@ClickZ @acfou Why Marketing Should No Longer Be Just a Creative Exercise - http://bit.ly/fEPWEW

Notion Ink Adam gets caught Photoshopping its bezel away

How big is the Notion Ink Adam's screen? Well, it depends on what time you looked at the company's site today. If you were one of the unlucky folks who saw the image titled "preordernow.jpg," the screen's a tiny bit smaller and the bezel a tad larger than it is for all the fortunate peeps pre-ordering from the "preordernow1.jpg" pic that's currently gracing the site. Now's your chance, guys -- go grab yourself the truly magical and revolutionary tablet whose specs change with the wave of a Photoshop airbrush.

[Thanks, Andrew]

Continue reading Notion Ink Adam gets caught Photoshopping its bezel away

Notion Ink Adam gets caught Photoshopping its bezel away originally appeared on Engadget on Thu, 09 Dec 2010 05:39:00 EDT. Please see our terms for use of feeds.

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BlueSLR dongle and app turn your iPhone into a DSLR remote shutter release

You have a phone, you have a DSLR, yet although you love them both equally, the two pretty much never speak. This failure in capturing synergistic value is now at an end, however, thanks to the BlueSLR Bluetooth dongle and its accompanying iOS app. Compatible with iPhones (down to the 3G model), iPod touches (second generation and above), and iPads, this remote control system will let you manually trigger your Nikon's shutter release from a distance of up to 300 feet. There's also GPS tagging, if you're into that sort of thing, and a toggle in the app for adjusting exposure length. The app itself's free, though the dongle will set you back a mighty $149. At least it communicates via Bluetooth, which won't require line of sight like Nikon's own IR remotes. Compatibility is set to expand to include Canon DSLRs and Android and BlackBerry smartphones in the future, but if you've already got a D5000 and an iPhone 4 lying around looking wistfully at one another, you can pre-order your BlueSLR at the source link below.

BlueSLR dongle and app turn your iPhone into a DSLR remote shutter release originally appeared on Engadget on Thu, 09 Dec 2010 06:44:00 EDT. Please see our terms for use of feeds.

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Apple to rely on Intel's Sandy Bridge graphics in future MacBooks, AMD GPUs in MacBook Pros?

Apple will use Intel's Sandy Bridge CPUs in its future laptops, no surprises there, but what's interesting about these forthcoming machines is that some of them might rely solely on Intel's chip for both general and graphical processing tasks. That's the word from the usual "sources familiar with Apple's plans," who expect "MacBook models with screen sizes of 13 inches and below" to eschew the inclusion of a discrete GPU and ride their luck on the improved graphical performance of Intel's upcoming do-it-all chip. There are currently no sub-13.3-inch MacBooks, so the suggestion of one is surely intriguing, but the major point here seems to be that NVIDIA's being left out of the Apple party, because MacBook Pros are also predicted to switch up to AMD-provided graphics hardware. All these changes should be taking place with Apple's next refresh, which is naturally expected at some point in the new year. Although, as CNET points out, this could all be just a massive negotiating ploy to get NVIDIA to play nicer with its pricing, we're inclined to believe Intel has finally gotten its integrated graphics up to a level where it pleases the discerning tastemakers at Apple.

Apple to rely on Intel's Sandy Bridge graphics in future MacBooks, AMD GPUs in MacBook Pros? originally appeared on Engadget on Thu, 09 Dec 2010 08:02:00 EDT. ! Please s ee our terms for use of feeds.

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Kinect finally fulfills its Minority Report destiny (video)

Not to denigrate the numerous fine hacks that Kinect's undergone since its launch, but it's always nice to see the professionals come in and shake things up a little. A crew from MIT's brain labs has put together a hand detection system on Microsoft's ultra-versatile cam, which is sophisticated enough to recognize the position of both your palms and fingers. Just as a demonstration, they've tied that good stuff up to a little picture-scrolling UI, and you won't be surprised to hear that it's the closest thing to Minority Report's interactive gesture-based interface that we've seen yet. And it's all achieved with a freaking console peripheral. Video after the break.
Continue reading Kinect finally fulfills its Minority Report destiny (video)
Kinect finally fulfills its Minority Report destiny (video) originally appeared on Engadget on Thu, 09 Dec 2010 08:35:00 EDT. Please see our terms for use of feeds.

TI's OMAP4440 processor brings two blazing Cortex-A9 cores to the table

Phones and tablets based on TI's first production OMAP4 processor -- the OMAP4430 -- won't even be on the market until early next year, but TI's already planning ahead with the announcement of an upgraded chip that promises a 50 percent boost in overall performance. The new OMAP4440 can send its two Cortex-A9-based cores as high as 1.5GHz, while the 4430 tops out at 1GHz; TI says that means we should expect a 1.25x improvement in graphics performance, a 30 percent decline in webpage load time, and 1080p playback performance that doubles the slowpoke (comparably speaking, anyway) 4430. The company expects to sample these little speed demons to manufacturers in the first quarter of next year with volume shipment coming in the second half, itching to do battle with Samsung's Orion; in the meantime, we suppose your 4430 will have to do. Follow the break for the press release.

Continue reading TI's OMAP4440 processor brings two blazing Cortex-A9 cores to the table

TI's OMAP4440 processor brings two blazing Cortex-A9 cores to the table originally appeared on Engadget on Wed, 08 Dec 2010 11:23:00 EDT. Please see our terms for use of feeds.

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Twitter Gains Much-Needed Instagram Support And Full Songs From Rdio

For the past few months, probably something close to half of my tweets have been links that take you off of the site. My bad. But tonight I have good news! If you too are addicted to Instagram — which it seems about a quarter of the people I follow on Twitter are — you’ll no longer have to leave twitter.com to view those pictures. Yes, New Twitter has expanded their right pane to include a number of new third party sites tonight, including the popular mobile photo sharing startup.

So who else is joining the pane? Blip.tv, Rdio, SlideShare, and Dipdive. These added to the ones that launched alongside New Twitter such as YouTube, Flickr, USTREAM, and more recently, iTunes, means that less and less, you’ll have to click away from twitter.com. With these additions, they now have over 20 content partners for the right-side pane. It’s becoming quite the platform itself.

And they’re not done yet. “In the next few months we'll integrate with more content partners,” the company writes tonight on the Twitter Blog.

While Instagram is a much welcomed addition, Rdio is also an awesome one because it means users can share full-length songs for the first time on Twitter. You’ll recall that iTunes sharing only including song previews.

CrunchBase Information

Twitter

Instagram

Rdio

Information provided by CrunchBase

Why Tech Startup Flattr May Be The Key to WikiLeaksâ Future Funding

Why Tech Startup Flattr May Be The Key to WikiLeaks' Future Funding

WikiLeaks, which publishes anonymous leaks of secret material (most recently 250,000 previously secret US embassy cables) still has a trick up its sleeve. In the last few days its sources of funding have been gradually cut off. MasterCard, PayPal and now Visa have all suspended payments to the organsation and founder Julian Assange has been remanded in custody in London without bail (so far).

However there remains one source of funding so far untouched, and that is a small startup, Flattr, created by Peter Sunde, co-founder of torrent site Pirate Bay, who has been reminding Twitter users today via his personal Twitter account that it’s still possible to “help” Wikileaks.

The Five Best Chrome Webapps That Aren't Just Bookmarks [Video]

When Chrome launched their web store earlier today, the main question on a lot of minds was: "How are these apps any different from bookmarks?" Here's a look at five of our favorite exclusive apps for Chrome that stand out.

To be honest, there's a lot in the Chrome web store that is underwhelming; many apps are essentially links to popular webapps. This isn't necessarily a bad thing—it does still provide a place for you to search out and find good webapps for what you need, and many of today's webapps are pretty fantastic thanks to new technologies like HTML5. Once you find them, however, you're left with something pretty similar to a custom start page from the likes of myfav.es—or just Chrome's new tab page, but more customized. If you're looking for the Chrome web store to provide something that isn't already in your bookmarks bar, these five apps are sure to impress.

Note that while these dedicated apps have the ability to do more than a standard HTML5 app, it's hard to tell when looking at these apps which features actually fall into that category. In theory, the developers of these apps could have just released them as a normal webapp, but they didn't. At any rate, the point is moot right now because these five apps are only available in the Chrome web store—and they're all definitely worth checking out.

TweetDeck

If you use Twitter, Facebook, Foursquare, or Google Buzz, you probably use a native social networking client like the Lifehacker favorite TweetDeck. The TweetDeck team wrote the Chrome app entirely from scratch, bringing the awesome features you're used to from native clients to your Chrome window: Inline image previews, drag and drop organization, and a remarkably slick and smooth interface make it pretty neat. It isn't as fully-featured as the desktop client just yet, but the developers noted that they'll be implementing new features in "ChromeDeck" first, so it's going to be pretty cutting edge once it ramps up—and we're excited to see where it goes.

TweetDeck | Chrome Web Store

Aviary

Aviary is like Photoshop in your web browser, and it's capabilities are almost mind-blowing. If you need any proof, just watch a cat get unzipped in the video above. While it's certainly not as feature-rich and seamless as a desktop option, the fact that it is usable and surprisingly responsive makes it an option for actually doing real graphic work, color correction for your photos, and other common jobs you'd handle in Photoshop—but directly from your web browser. Aviary supports layers, blending modes, a variety of fonts, and even popular filters like blur, sharpen, emboss, and more. The downside comes in the form of keyboard shortcuts, which are mostly absent. It's not a tool you'll be able to use as quickly as your favorite desktop imaging application, but you can use it to do most of your graphic work from just about anywhere.

For creating vector graphics, Aviary also offers a free vector editor. You can also get a dumbed-down HTML5 image editor and a variety of other imaging webapps. As an alternative, Picasa and Flickr users might appreciate Picnik as an alternative. While it's not as feature-rich as Aviary, it provides common photo editing functions and integrates nicely with photo sharing sites.

Aviary | Chrome Web Store

SlideRocket

(Click to enlarge.)

SlideRocket is billed as your online replacement to PowerPoint, and although the interface, at times, has a few more clicks than it may need, it's pretty impressive overall. It's not just capable of making presentations, but adding rich media and functioning just as well as a desktop app. Anything you add to a slide can be quickly dragged around and adjusted. Common settings are easily accessed from an inspector panel right in the app. SlideRocket lets you start from a selection of a few basic templates or import a PowerPoint presentation you've already started. When you're all done, SlideRocket lets you share your presentations by playing them in the app, exporting a portable version for Windows or Mac, or exporting to either PowerPoint or PDF format. A 15MB account is free, but SlideRocket offers more space and functionality for paid users as well.

SlideRocket | Chrome Web Store

Write Space

(Click to enlarge.)

We love distraction-free writing tools here at Lifehacker, and while there are a lot of good apps (and hacks) out there for native distraction-free writing, Write Space does a pretty good job of bringing those features into the cloud with their Chrome app. It's completely self-contained, so it works offline, saves data locally, and constantly backs up your work. It's also pretty customizable, letting you change the font, background, and other window traits. And, of course, you can make Chrome go full-screen for a truly distraction-free experience. You can even set it to do so whenever you launch it, which is convenient. There are certainly a few things we'd like to see in it (like exporting), but it's a great example of an app-like experience within Chrome.

Write Space | Chrome Web Store

New York Times

(Click to enlarge.)

While we'd prefer a multi-publication webapp (Flipreader for Chrome, anybody?) or at least an RSS reader, the New York Times put together a pretty fancy webapp for Chrome. If you're an avid fan of the Times, this is a really excellent way to get your news. The interface is both simple and attractive, making it really easy to navigate through the top stories in various sections of the New York Times. If you're not satisfied with the default look, the webapp includes a number of themes to choose from. Overall it's a good way to read the New York Times, but is better served as an example of what other news-centric apps should aspire to be when they make their debuts in the Chrome Web Store.

New York Times | Chrome Web Store

Nokia X7 preps for its unauthorized preview

After seeing the Symbian-based Nokia X7 leak into the wilds with its quartet of speakers a few weeks ago, you just knew that it was only a matter of time until Eldar Murtazin got his hands on the device for a preview. Last time he did this he burned the then unannounced Nokia N8 to the ground. He's coy with any details but the "I do not like this device" machine translation is pretty telling as is that AT&T logo. One more pic of the backside 8 megapixel shooter after the break as we brace for things to come.

Update: We've been told by a source that only two of the four "speakers" at the corners emit sound. At least that was the case for the unit tested by our contact.

Continue reading Nokia X7 preps for its unauthorized preview

Nokia X7 preps for its unauthorized preview originally appeared on Engadget on Tue, 07 Dec 2010 18:04:00 EDT. Please see our terms for use of feeds.

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Google: Chrome OS laptops won't dual boot with Windows, live customer support for Cr-48 owners

We know there's a lot to digest after Google's Chrome OS event today, but following the shindig we caught a few minutes with Google VP of Product Management Sundar Pichai. While he wouldn't answer our questions about upcoming Chrome OS laptops -- you know, the ones coming from partners such as Acer and Samsung in mid-2011 -- he did tell us that those Atom-powered laptops won't dual boot Windows. In fact, he told us that "certified" Chrome OS laptops won't support dual boot environments at all. Of course, the Cr-48 has a root feature so it will likely be able to run Windows (assuming there's enough flash storage), but it's clear that major manufacturers won't be shipping laptops with Google and Microsoft operating systems living side by side.

With that said, we asked Sundar about one of the major concerns we've had about Chrome OS: customer support. (Some history here -- we've heard from a few laptop manufacturers that Google's lack of customer service for the computer OS is a major issue and a legitimate reservation). Sundar said that it's a valid concern, but that the OS is incredibly simple and that Google doesn't expect to have many confused or troubled customers when it's ready for primetime. Nevertheless, Google will provide live support for those that receive a Cr-48 and help with any and all issues. No word on if that aid will continue past this limited pilot program, but we're sure there will be more much more to come on all of this next year.

Google: Chrome OS laptops won't dual boot with Windows, live customer support for Cr-48 owners originally appeared on Engadget on Tue, 07 Dec 2010 21:59:00 EDT. Please see our terms for use of feeds.

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Garmin launches OpenCaching community, pushes caching closer to the mainstream

What's that? You've never heard of caching? For shame! In all seriousness, we're surmising that quite a few of you out there may have overlooked this up-and-coming jewel of recreation, but Garmin's doing its darnedest to change that. The GPS maker has just opened up a new online community at OpenCaching.com, hailed "a completely free online community for creating, sharing and finding geocaches around the world." For those out of the loop, caching is akin to a sophisticated game of hide-and-seek, where individuals download GPX files and then head out on adventures that'll lead them to various surprises and / or treasures. A two-month old honey bun, an original script from Step Brothers, or maybe even a sealed bag of Deutsche Marks from last century -- you know, things of that sort. The site even lets users rank the 'Awesomeness' in addition to size, terrain and difficulty, and while it's obviously hosted by Garmin, it's platform agnostic in nature. Head on over if you're looking to blaze a few trails over the holiday break.

Continue reading Garmin launches OpenCaching community, pushes caching closer to the mainstream

Garmin launches OpenCaching community, pushes caching closer to the mainstream originally appeared on Engadget on Wed, 08 Dec 2010 01:47:00 EDT. Please see our terms for use of feeds.

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EVO Shift 4G (aka HTC Knight / Speedy) shows up in accessory pics, exhibits dubious dress Sense

Can't have enough Androids in your life? Well, here's another one! Alternately known as the Knight or the Speedy, HTC's upcoming Android device has made a couple of premature photo appearances in an effort to help sell some cases for its future self. The guys at HTCPedia report they have all the cases in their imagery in stock and confidently identify the Speedy Knight as a 3.7-inch QWERTY slider, while the phone's UI and rear inscription leave no doubt about it running HTC's Sense skin for Android. The likeliest scenario for this phone's retail future is that it'll be dubbed the EVO Shift 4G and exploit Sprint's WiMAX airwaves, leaving the only unresolved issue as a one-word query: when?

Continue reading EVO Shift 4G (aka HTC Knight / Speedy) shows up in accessory pics, exhibits dubious dress Sense

EVO Shift 4G (aka HTC Knight / Speedy) shows up in accessory pics, exhibits dubious dress Sense originally appeared on Engadget on Wed, 08 Dec 2010 03:14:00 EDT. Please see our terms for use of feeds.

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