Source: http://gizmodo.com/5814353/swatch-straps-a-third-eye-onto-wrists
For their latest range of cheap plastic watches, Swatch enlisted legendary fashion photographer Rankin to snap high-res photos of variously-colored irises, which look almost like the swirling milky-way close-up. On sale now, they cost $61/£38. [Swatch via Sub-Studio]