Sunday, December 11, 2011

drag2share: CHART OF THE DAY: These Are The Companies That Spend The Most On Google Search Ads In The U.S. (GOOG, IACI, MSFT, EBAY, AMZN, S)

Source: http://www.businessinsider.com/google-search-ads-2011-12

Here's a look at the companies that spend the most on Google search ads in the U.S. from Michael Learmonth at AdAge, who got the data from Kantar Media, which tracks ad spending in media.

One of the things that jumps out at us about this chart is how relatively small these ad dollars are. Google is on pace to do ~$37 billion in ad revenue for the year. These big advertisers only account for $1.4 billion in revenue.

The other fun fact from this chart: Microsoft spends $70 million annually advertising on Google.

sai chart

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