Sprint announced an exclusive offering to its iPhone customers (you know, the one's it paid $15.5 billion for)—SprintTV, a streaming service that features live programming from some of cable's biggest networks.
After downloading the app from iTunes, users will have access to ESPN Mobile, Disney, ABC, NBC, CBS and others. For $10/month, Sprint TV adds Nickelodeon, MTV, Comedy Central, and Fox News. Sprint is offering 40 paid packages in total including a spanish-language bundle for $7/month and children's-programming for $5/month. Users will also need an unlimited data plan in order to use the app though it is compatible with both the iPhone and iPad.
But seriously, how dense can Sprint be? Consumers have been complaining for years about cable's absurd requirements to subscribe to unwanted channels in order to obtain the programming the consume actually wants and here's Sprint. Doing the exact same damn thing on a new platform. It's like they're trying to fail. [Sprint via 9 to 5 Mac]