Sony, Panasonic OLED partnership is official, aims for mass production in 2013

Source: http://www.engadget.com/2012/06/25/sony-panasonic-oled-partnership-is-official-aims-for-mass-prod/

The rumor that Japanese electronic giants Panasonic and Sony would team up on OLED HDTV technology has been confirmed by a press release (included after the break), and the two plan to establish mass production in 2013. Together, they'll be able to utilize the core and printing techniques that each has so far developed separately to roll out HDTV-sized OLED panels. Still, while they will be BFFs behind the scenes don't expect any crazy cross-branding of releases, as the release notes each company plans to "develop and commercialize its own competitive, high-performance, next-generation OLED televisions and large-sized displays." Can this combination help them catch up to Korean counterparts Samsung and LG? Those two will individually put super-skinny, ultra high contrast ratio OLED HDTVs on store shelves this year, but if Panasonic / Sony can get prices down from the $10k~ range then we're sure most consumers will be able to overlook their tardiness to market.

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