Votigo Starts A Price War In Social CRM

Source: http://www.businessinsider.com/votigo-announces-new-social-suite-2012-7

Social media management provider Votigo is set to announce new plans for its suite of tools with prices starting as low as $15 per month.

The move, which CEO Jim Risner, described as the "first of its kind," seeks to lower the cost of social customer relations management, promotions, and conversation, allowing smaller businesses into the field.

Votigo already boasts a host of Fortune 500 brands as clients, like Starwood, Ford, Energizer, and Sony Online, but the company says its looking to expand further.

"We’ve listened to our clients who were looking for an always-­on approach to promotions, and they want the ability to manage the conversation and track and target their social contacts," said Risner.

Previously, Votigo offered various parts of the suite at lower prices. The new price offer includes more of the options it provides its larger clients.

Risner told BI he believes the move gives smaller clients the ability to have all of their online marketing done through Votigo.

Votigo has 47 employees and was founded with $1.27 million in funding from angel investors in 2007.

The social media marketing are has heated up recently, with Virtue being acquired by Oracle and Buddy Media being bought by Salesforce.com.

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