drag2share: Butt-On With the Magical Machine That Finds the Perfect Pair of Jeans

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Butt-On With the Magical Machine That Finds the Perfect Pair of Jeans

Apr 18, 2013

Anyone with legs and a butt knows finding a pair of pants that fits just right is challenging. No two bodies—or jeans for that matter—are alike. But Me-Ality is a magical machine that takes just 10 seconds to tell you exactly which brands, styles, and sizes are your perfect match.

Bloomingdale's recently installed Me-Ality sizing booths in the women's denim departments of several of its locations. I made a trip up to the 59th Street store in Manhattan this morning to give the virtual tailor a try. And it might have changed my life.

Here's how it works: You stand still inside a big white, glass-windowed booth that looks like an adapted version of the elevator from Charlie and the Chocolate Factory with y! our hand s by your side. A big wand passes by you twice to collect 200,000 measurements. The booth uses light radio waves (the equivalent of 1/1000th of a phone call, says Me-Ality's PR head) to detect the moisture in your skin to sniff out your size. You don't have to strip down or wear any special suit or anything, but if you're wearing heels, you'll have to slip them off because it will throw the height detection off.

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