iPhone Users Gravitate To Facebook, Share Parenting And Family Content Most Often

Source: https://intelligence.businessinsider.com/welcome

Social media users are three times more likely to share content via their iPhone versus their desktop computer, and 1.5-times more likely to share on their iPhone versus all other mobile devices, according to a ShareThis study published July 22. 

Facebook is the leading social platform among the iPhone user base, accounting for 66% of total sharing on iPhones, according to the study, by ShareThis Chief Scientist Dr. Yan Qu.

Qu analyzed 1.2 billion signals on the mobile Web, across 2.4 million sites wordlwide in the ShareThis network. 

Twitter represents 15.8% of all content shared by iPhone users, followed by Pinterest with 14.2%. 

What type of content is shared most on Facebook by iPhone users? 

ShareThis created a classification scheme to gauge what themes were most popular. For example, a post containing baby pictures would fall under the "Family & Parenting" category.

It just so happens, the Family & Parenting category accounts for 20% of all content shared, the most of any category, followed by Arts & Entertainment (13%). Other categories represented less than 10% of all content shared: Health, Technology, Government, Fitness, Food & Drink, Fashion & Beauty, and Home & Garden. 

Download the charts and data in Excel. 

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