Source: http://gizmodo.com/people-with-10k-instagram-followers-stay-free-in-this-h-1318364597
A picture is worth a thousand words and having 10,000 Instagram followers is apparently worth more than $150. At the recently opened 1888 Hotel in Sydney, Australia guests can stay one night for free if they contact the media department to show their social media mettle and follow the hotel on Instagram, of course.