Source: http://www.engadget.com/2013/11/13/google-play-education/
Granted, they missed the back-to-school season by a couple of months, but now appears to be the time to launch educational initiatives. Yesterday, MakerBot offered up some pomp and circumstance for its Academy offering, working to make 3D printing more accessible for public schools. Today, Google's opening up an education-themed version of Play, designed specifically for K-12 schools. The store offers bulk purchasing for classes and and districts, which should be a pretty solid enticement for devs attempting to break into the education market. There's more info on the offering from a developer's perspective in the source link below.
Filed under: Software, Mobile, Google
Source: Android Developers Blog