Source: http://gizmodo.com/how-the-super-bowl-turned-the-nyc-macys-building-into-1512709552
There's endless Super Bowl hoopla happening in New York right now, what with the big game just days away. But you might miss one of the coolest if you don't look up: The projection-mapping specialists Moment Factory have turned the grand Herald Square facade of Macy's into an orgy of light. It's incredible. Here's how they did it.