Over half of Americans are at least "somewhat likely" to buy a 4K Ultra HD TV in the next two years, according to a survey by Strategy Analytics.
Strategy Analytics sampled 2,204 Americans and 4,095 Europeans ages 15 through 74 in the final quarter of 2013.
- One-fifth of the survey's U.S. respondents said that they are "very likely" to buy a 4K TV in the next two years. Another one-third said that they are "somewhat likely" to do so.
- Less than one-fifth said that they are basically neutral on whether or not they will buy a 4K TV.
- Only 23% expressed a fair degree of certainty that they would not buy a 4K TV.
European respondents reported being about equally likely to buy a 4K TV in the next two years as Americans. Fifty-six percent of Europeans said that they are at least "somewhat likely" to buy a TV with this new technology. Just 21% said they were either "somewhat unlikely" or "very unlikely."
We think 4K Ultra HD will roll out much faster than standard HD. Our forecast anticipates that 4K televisions will be in roughly half of all North American households by the end of 2024, just ten years from now, a fast adoption curve for such a new technology. A Parks Associates forecast is even more bullish, anticipating that 4K-capable TVs will be in over four-fifths of U.S. households with broadband Internet access in the same time frame. That quick pace of 4K adoption will primarily be driven by rapidly falling prices.
Download the chart and data in Excel.
