Friday, March 27, 2015

Article: Streaming music companies have had uneven success shifting ad-supported listeners to paid accounts

Streaming music companies have had uneven success shifting ad-supported listeners to more valuable paid monthly subscriptions, and this has created a drag on the entire digital music industry. Paid-music streaming services account for a smaller share of revenue — and audience pool — than ad-suppo...

http://www.businessinsider.com/streaming-music-companies-have-had-uneven-success-shifting-ad-supported-listeners-to-paid-accounts-2015-3

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