PC-based video viewership dips to lowest point in 8 months as audiences migrate to mobile video

Source: http://www.businessinsider.com/pc-based-video-viewership-dips-to-lowest-point-in-8-months-2015-3

The number of US digital video viewers on desktop fell to its lowest point in eight months during February, according to comScore data.

• US desktop-video viewers totaled nearly 189 million in February 2015, down by about 6.3 million viewers from the prior month, and up by a tiny 3% year-over-year.
• The declines point to increased video viewership on mobile devices. For comparison, the average monthly audience for video on smartphones increased by ~20% during the final quarter of 2014, according to Nielsen.

The results highlight the importance of optimizing video for mobile. Google and Facebook both offer popular dedicated mobile apps with robust video-playback features and massive installed bases, while third- and fourth-ranked video platform AOL and Yahoo trail far behind in this respect.

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