Showing posts with label October 28. Show all posts
Showing posts with label October 28. Show all posts
Wednesday, October 08, 2008
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a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
Advertiser Track: Is The Widget The Future of Digital Advertising? As Publishers, Media Companies, Networks, Bloggers and the long tail use and push the ad widget, will the marketers come rushing in? As widget companies abound and offer simple DIY design tools that make it possible for any size media company and agency to create customized and inexpensive widgets for their advertisers, will this be the next killer app for brands? And how are agencies and brands using them now? What type of communication strategies and approaches are marketers using to engage consumers? Where and how do widgets fit into media plans? And what metrics do you use to track their efficacy? Lastly, do they have the right stuff to be the future of digital advertising?
Moderator:
Matt Goddard, CEO, R2integrated
Speakers:
Christian Oestlien, Senior Product Manager, Google Content Network
Dr. Augustine Fou, SVP Digital Strategist, MRM Worldwide
Heidi Henson, Director, RockYou Advertising
Posted by Augustine at 4:54 PM
Labels: 2008, DPAC, October 28
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.