a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
PictureSandbox.com vs Spffy.com
I believe that by offering more thumbnails in the search results, PictureSandbox enables image buyers to more efficiently find suitable images -- I call it "glance test," which is faster than paginating. Also, look closely at the results for the keyword "flowers" -- different collections have different strengths.
Posted by
Augustine
at
11:25 AM
Labels: footagesandbox, PictureSandbox, spffy
Source: ThomasHawk.com - Getty Images vs Flickr
Thomas Hawk: "Below are three searches that I selected at random. Las Vegas, candle and clouds. Now click through to the search pages for these terms at Flickr and at Getty Images. Which one is better? Is it clearly better? If you were a marketer would it make a difference to you which one you pulled your images from?
Las Vegas GettyNow let's take this a step further and enter into the long tail of stock photography let's do a search for Tujunga (a small town in the San Fernando Valley where I grew up) and Mount Tam (a local mountain in Marin here in the Bay Area).
Mount Tam Getty
Mount Tam Flickr
Interesting what you get here isn't it? You see with 400 million images in their library Flickr is the better stock agency for long tail stuff for sure. The problem just is that Flickr hasn't figured out how to turn this on yet."
Posted by
Augustine
at
7:05 PM
Labels: flickr, Getty Images, GYI, PictureSandbox
Minus a third (nearly $1 billion) of its market cap in 5 days, Getty Images (GYI) is seeing the tangible effects of ...
1) supply replacement -- vast collections of photos online serve as alternative supply for people searching for photos to use/license.
2) demand displacement -- new use cases such as use of photos on blogs require new licenses such as royalty free or Creative Commons -- the terms of traditional rights managed licenses simply don't work for such use-cases, regardless of the price.
While more and more photos will be licensed and used (e.g. to decorate blog entries etc.) this additional demand will likely be satisfied by photos which are $1 or less, photos which are taken by eye-witnesses and immediately available (e.g. directly uploaded from cameraphones), and photos which are more readily found (e.g. users do image searches online from their favorite search engine).
Posted by
Augustine
at
6:41 PM
Labels: Getty Images, GYI, PictureSandbox
http://creativecommons.org/weblog/entry/7527
Posted by
Augustine
at
5:59 PM
Labels: Creative Commons, Phreetings, PictureSandbox
Posts
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How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.
