Introducing Earth2Tech, our latest blog

from GigaOM by Om Malik

Apparently like everyone else, we are going green!

We are launching our latest blog - Earth2Tech, a site devoted to the business of clean technologies, its innovations and everything else. While there are many sites that help consumers live “greener,” we are focusing our energies on the business of clean and green.

One part clean tech startup coverage – (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant’s eco-initiatives (is Google’s carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] – LBS meets ethanol?

This new blog has been a team effort. Katie came up with the concept, Liz with the name and rest of us well contributed in some way or the other. The site is being edited by Katie Fehrenbacher and working with her is Adena DeMonte, who starts today as a staff writer. She comes from Red Herring and is the newest member of GigaTeam.

The site has been designed by Rare Edge Design dynamic duo, Eric Willis and Nicole Wopperer. Incidentally, I met Nicole on iminlikewithyou and rest that say is green! Hopefully you will visit the new site, and send us your feedback. You can add it to your RSS reader by clicking here.

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