Tuesday, April 03, 2007

Compete Knows How Much Time You Waste on YouTube

by Nick Gonzalez, TechCrunch.com

competelogo.pngAll web analytics track your activity somewhere along pipeline connecting your computer to a website’s server. Comscore tracks traffic trends on computers of 2 million users. Hitwise catches traffic at the ISP level and matches it up with demographic data they collected. Compete, Quantcast, and Alexa differ from these other web metrics companies by tracking traffic on the computers of users who installed their tool bars. Each of these services gauge critical marketing metrics such as unique visitors and page views.

However, some people argue that the page view is no longer a proper measure of a website’s heft. New web page design principles such as Flash and AJAX are making constant page requests obsolete. One of the most extreme examples of this phenomenon is Justin.TV where you can log on and never refresh the page. This is great news for web users, but it’s sowing confusion among advertisers over how to peg a site’s true advertising appeal.

competevelocity.pngComscore, who’s currently looking to go public, has been evolving their metrics to keep up with the changes. They recently announced their “visit” metric after facing some heat by BusinessWeek over ranking MySpace above Yahoo’s in monthly page views last November. The visit metric was meant to gauge user engagement by counting the number of unique requests for a site at least a half hour from the last request. All those pesky MySpace page requests would be lumped into one visit, giving a fairer idea of how often each unique user was engaging with a website each month. It had the result they wanted, bumping Yahoo back on top.

Compete also has a visit metric. But today they also launched a new metric called “attention,” which argue see as a better measure of user engagement. Attention is the total amount of time U.S. users spend on a website as a percentage of total time spent on the Internet by all U.S. users. It’s analogous to Alexa’s reach metric, which tracks the number of visitors to a site as a percentage of total internet users. Compete’s attention metric is like airtime, whereas Alexa’s reach is more like audience size.

According to Compete, we spend about 1% of our internet time on YouTube. Compete also tracks the change in attention over time, called velocity, unique visitors per month, site visits, page views per visit, and average stay.

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Monday, April 02, 2007

New Zooomr to permit photo sales--once debugged

By Stephen Shankland – March 19, 2007, 1:08 PM PDT The Zooomr photo-sharing site plans major changes, including the ability to let members sell their photos, but the upgrade process has been rocky. (Credit: Zooomr) Photo-sharing sites have added features such as tagging, commentary, ranking and printing. But adding the ability to sell photos injects a little profit motive in the business as well. It also puts the site in more direct competition with stock-photo sales sites such as Getty Images subsidiary iStockphoto. Zooomr will keep 10 percent of revenue from photo sales, the company said on its blog, letting users keep 90 percent. For comparison, iStockphoto keeps 80 percent, unless users sign an exclusivity agreement under which the company keeps 60 percent. Getty also acquired journalism-oriented Scoopt this month, a site that splits revenue 50-50. Zooomr went offline Tuesday for the overhaul to the Mark III version of the site. Users couldn't upload new images, though blog photos hosted on the site were still available. The upgrade was scheduled to be complete Thursday, but on Sunday, Zooomr rolled back to the earlier interface while debugging the new one. "To keep everyone happy and continually uploading images, we've opted to put Zooomr Release Two back up temporarily for a few days while we get all of these Mark III bugs worked out of our system," site programmer Kristopher Tate said in a blog posting Sunday. New search abilities also hampered the upgrade. The new version will let users search for images based on their colors, but even with five servers working flat-out, processing images for the search preparations took longer than expected, Tate said. Zooomr today specializes in photo sharing augmented with support for multiple languages and geotagging, which maps the locations where photos were taken. The new Zooomr version also lifts file-size and quantity limits, the company said on its blog. And it will be endowed with a programming interface, allowing more sophisticated or automated interactions with the site.

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Brand Map in SecondLife

Did you know the above brands were in Second Life? Other than a handful of brands that have graced the page sof NY Times, Wall Street Journal, etc - most have gone unnoticed, and continue to go unnoticed because most brands aren’t harnessing the virtual worlds strategically. A virtual world campaign is more than just ‘build’ - it’s also: position, market, be contextually relevant, easy to find, etc. (source: http://www.kzero.co.uk/blog/?p=430)

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Thursday, March 29, 2007

Download of the Day: TeamViewer (Windows)

teamviewer.png

Windows only: Joining the ranks of Crossloop, iRemotePC and LogMeIn, TeamViewer lets you connect to other PCs for remote access, tech support, file sharing and more.

The tiny setup program give you the option of configuring your PC in host or client mode, or skipping installation altogether (in which case TeamViewer runs without installing anything). I chose the latter option on two PCs: one running XP, the other, Vista. From there I simply entered a numeric ID and password generated by the software, and presto: Instant remote access. In addition to controlling the other PC, I could transfer files and chat with the other user (myself, in this case). By enabling server mode, I was able to switch directions and share my desktop with the other PC--neat for showing presentations, demonstrations, etc.

TeamViewer works around firewalls and promises 1024-bit RSA private/public key exchange and 128-bit RC4 session encoding. In other words, it's pretty secure. It also has at least one advantage over each of the three aforementioned remote-access programs, so if you're interested in connecting to another computer from afar, give TeamViewer a try. The program is free for personal, non-commercial use, and it requires Windows 98 or later. Thanks, Karri!

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Researchers create tangible table interface

from Engadget by Donald Melanson Filed under: Apparently inspired by some late night bouts of air hockey, a team of researchers at the University of Design in Schwäbisch Gmünd, Germany have crafted a so-called "tangible table" interface that uses a series of pucks to handle all the controls. The system works by using a camera underneath the table to track the movements of the pucks (which are distinguished by marks on their undersides), along with a combination mirrors, infrared lights, and a projector to display the image on the surface of the table. While it so far only appears to be cable of simple tasks like moving, zooming, and rotating, we suspect it's only a matter of time before they realize the true potential of the device and whip up a game of Breakout. Apparently inspired by some late night bouts of air hockey, a team of researchers at the University

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