This Video Says A Lot About Where The Music Business Is Today

from A VC by Fred

When I see a lot of Google traffic coming to my blog, I check the feedburner stats and yesterday the search term Fluorescent Adolescent was generating some meaningful traffic. Flourescent Adolescent is the name of my favourite track on the Arctic Monkeys new record which is coming out next week. I don't have the record, but I've heard most of it on the Hypemachine.

So I googled Fluorescent Adolescent and sure enough my post linking to the track was number one. Number two was this video, taken at an Amsterdam show last month, probably on a cell phone or something like a cell phone.

First of all, this song has not been released. But this video has been viewed almost 16,000 times on YouTube in the past month. I am sure some people have watched it multiple times, but surely over 10,000 people have gotten introduced to this song in the past month, some portion of whom are likely to buy the record.

Second, this is not the first single, that would be Brianstorms, a good track, but not my favourite. But in effect, there's already a "video" on YouTube promoting this track.

Third, this was shot by a regular fan, uploaded to YouTube, and the quality and sound are pretty damn good for someone five or six bodies back.

Fourth, this was shot at a club in Amsterdam and is available to the entire world via YouTube instantly (or as soon as the person who shot it uploaded it).

Fifth, check out how many others in the crowd are taping the performance with their cell phones and cameras. Has to be at least five or ten others in the video doing that.

Lefsetz says in one of his recent posts:

And trust only grows person to person now. NOBODY trusts the machine.

Let's look at what just happened here. Somebody got a hold of the Fluorscent Adolescent track and uploaded it to their blog. It made the Hypemachine. I heard it there and reblogged it. My post went to the top of Google for that search term. I googled it (but you could have too) and found the YouTube video posted by another fan. I saw that and reblogged it just now.

Person to person marketing. No machine other than the web and google at work here. The rest is us, enjoying a song, a band, and music on the web.

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Which mobile Skype client will win?

from GigaOM by Om Malik

Skype’s lack of desire to release a mobile client has opened a small window of opportunity for a few start-ups - iSkoot, Mobivox, and EQO. These companies are creating clients that run the Skype service inside a server farm, and allow you to make and receive Skype calls on your mobiles. It is no surprise, that they have received major infusion of venture dollars.

The latest to get a big fat round of funding is EQO, that just announced that it has raised $9 million from Venture West, Growth Works and BDC Capital. The company has raised over $12.5 million in funding.

EQO is also benefiting from VC interest in mobile VoIP, though I have some serious questions about the potential payoff. The big question, however, is that which of these three will emerge as an eventual winner. Will it be Skype, that will finally release a mobile client of its own? (Skype currently offers a Windows Mobile version of its client, though its functionality is limited.) Have your say in our poll.

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Newsvine Relaunch Today: Build Your Own News Site

from TechCrunch by Michael Arrington

Seattle-based news site Newsvine will relaunch this afternoon with significant changes to the user experience. They’re calling the release “Evergreen.”

Among the changes: like Netvibes, Pageflakes and other personalized homepages, users will now be able to move most modules on the Newsvine home page around, or delete them altogether. Users can also add whatever news feeds they want to the home page by adding a RSS feed module.

Until now, web services that allow customization generally put the feature in a standalone area. Yahoo has my.yahoo, for example, but doesn’t allow users to make changes to the main Yahoo home page. Like their often-copied feature of allowing user comments to news items, this may be another way that Newsvine reshapes the online news industry. I wouldn’t be surprised to see the New York Times, USA Today and other sites allow users to create their own version of the newspaper, possibly even allowing outside RSS feeds in, in the next year or so. This builds intense user loyalty and makes it much more likely they’ll spend even more time on the site.

Other features include the addition of local headlines and weather and a slideshow called “News In Pictures” that shows a continuous stream of AP pictures.

Newsvine also just got bigger, stretching from 900 to 1240 pixels. The extra width can be collapsed with a click.

Newsvine has raised just $1.25 million in a single round of financing in July 2005 from Second Avenue Partners. They have six employees. The site currently brings in 600,000 monthly unique visitors generating 3.5 million monthly page views.

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Cameraphones Pass 50% Penetration Mark in USA

M:Metrics says that the number of cameraphone owners has climbed to 106 million in the United States, crossing the 50% threshold. Cameraphones are even more ubiquitous in European markets, led by the United Kingdom where three out of every four mobile subscribers own a camera phone. The measurement firm reports that the proliferation of this technology is driving a decline of one of the first sources of mobile entertainment revenue: the sale of wallpapers and phone graphics, as increasing numbers of people personalize their phone with photos taken on the device.

Cameraphone Penetration and Graphics Purchases: February 2007

Country	Penetration	% Who Purchased Screensaver or Wallpaper	% Who Saved Camera phone Photo as Screensaver / Wallpaper
US	51%	3.3	16.7
UK	75%	2.0	28.3
Germany	70%	2.0	20.4
France	63%	2.1	26.6
Spain	74%	2.6	31.2
Italy	69%	2.9	31.7

"While a cameraphone in the pocket of most mobile phone owners may have picked the proverbial pockets of graphics publishers, the penetration of this technology has a positive impact on operator data revenues overall as consumers increasingly purchase photo messaging bundles," said Mark Donovan, senior vice president and senior analyst, M:Metrics.

Despite a slackening of demand for graphics, Donovan notes that such content is used to good effect by purveyors of off-portal content to entice subscribers to sign up for subscriptions. "Graphics remain a preferred type of content because of the more attractive terms typically associated with licensing of branded graphical content compared with the revenue splits that music labels and publishers expect from ringtones. However, graphics publishers have to work a lot harder and offer compelling, branded content to generate consumer interest."

Photo messaging has consistently been among the most popular mobile applications across geographies that M:Metrics measures, with as many as 31.3 percent of mobile subscribers sending photos or videos to other phones, e-mail addresses or posting to blogs.

Used network services for photos/videos

August 2006			February 2007
Country	Subscribers	Percent	Subscribers	Percent
France	8,796,960	20.5	9,432,842	21.2
Germany	9,238,968	20.5	9,590,281	20.8
Italy	13,156,342	31.3	13,779,059	31.3
Spain	8,671,452	28.4	9,316,644	29.1
UK	13,363,233	30.7	13,187,929	29.6
US	28,218,336	14.5	30,692,545	14.8

"As the technological abilities and habits of mobile users evolve with the capabilities of the devices they own, new mobile content business opportunities are both created and destroyed," observed Donovan. "As we reported, the proliferation of musicphones is also expanding rapidly, so a natural question is how the music industry will respond as these connected creators potentially take a bite out of the ringtone market."

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5min: A collective encyclopedia in form of 5 minute videos

from Smart Mobs by Howard Rheingold

(Thanks, Trebor!)

5 mins combines several different smartmobby ideas and technologies in an excellent way: User-generated short videos, collective knowledge creation, peer-to-peer media sharing, open educational content:

5min is a place to find short video solutions for any practical question and a forum for people wanting to share their knowledge.

The vision behind 5min is a very simple one: any solution can be visually explained in no more than 5 minutes. Our aim is to create the first communal Life Videopedia allowing users from all over the globe to contribute their knowledge by sharing visual guides covering arts, business, fashion, sports, health, tech, food, and much more.

5min's basic philosophy is that everybody is an expert in something. The video era gives us the technological opportunity to share our collective knowledge and gather it onto one platform. This is what 5min aims to be – a platform for users, a platform for creators, a platform for talent and anyone that has something to teach.

In order to bring to life our vision of creating a comprehensive Life Videopedia, 5min gives each creator a private promotional Studio – a space to show his/her skills, and share his/her secrets.

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