Monday, May 14, 2007
Only-Dreemin, Fine Art Thieves
Posted by Augustine at 12:58 PM
Labels: counterfeiting, flickr, theives
Contextual In-Video Advertising: ScanScout
Video advertising is a final frontier in the monetization of Web 2.0. Adbrite was first to market with Adbrite In-Video. Last week Google started testing in-video text ads on YouTube.
Cambridge, MA based ScanScout joins the fray. Founded 2 years ago, ScanScout launched recently and has followed up with an announcement of $7million Series A funding in a round led by General Catalyst Partners.
At first look, ScanScout's video advertising product looks identical to what Google is testing with YouTube. Text ads are overlaid on the video and open video-on-video advertisements or external sites.
We don't know a lot about the tech behind Google's offering. I noted in my post covering the subject last week that the sample YouTube advertisements lacked context. ScanScout on the other hand has no question mark on the issue.
ScanScout technology scans each video and determines content, with ads delivered contextually to match each scene. Think of it as an Adsense for video because it's exactly how it works, but on scenes as opposed to pages.
I'm yet to be convinced that text based overlays are the future of online video advertising. ScanScout argues that pre-roll and post-roll are regarded as dead by many because they "leverage an old paradigm that essentially ignores the consumer", and yet this optional form of advertising can easily be ignored itself.
If in-video text advertising is indeed the future of online video advertising, contextual delivery is essential and ScanScout provides a product that delivers exactly that.
Posted by Augustine at 11:24 AM
Shhhh! A Secret Google Search URL That Removes Adsense Ads
While it is technically possible to block Google ads on web pages through Firefox extensions or by modifying the hosts file, these hiding methods are mostly implemented by tech-savvy users and may not have that big an effect on Google's revenue.
However, here's a secret trick - if you append the parameter "output=googleabout" to Google Web Search URL, the search results page will not carry any AdSense ads that are otherwise seen on the top and right sections of the page.
Here's a direct URL to search Google minus ads:
google.com/search?output=googleabout
Not sure why this parameter is in place but this could have an impact on their bottom line since it allows users to search Google sans advertisements without installing any geeky hacks. Thanks Vedrashko.
The following lines, when added to the Windows HOSTS file, will block Google from serving ads on your computer and won't track your visits on sites that use Google Analytics.
# [Google Inc]
127.0.0.1 pagead.googlesyndication.com
127.0.0.1 pagead2.googlesyndication.com #[Google AdWords]
127.0.0.1 adservices.google.com
127.0.0.1 ssl.google-analytics.com #[urchinTracker]
127.0.0.1 www.google-analytics.com #[Google Analytics]
127.0.0.1 imageads.googleadservices.com #[Ewido.TrackingCookie.Googleadservices]
127.0.0.1 imageads1.googleadservices.com
127.0.0.1 imageads2.googleadservices.com
127.0.0.1 imageads3.googleadservices.com
127.0.0.1 imageads4.googleadservices.com
127.0.0.1 imageads5.googleadservices.com
127.0.0.1 imageads6.googleadservices.com
127.0.0.1 imageads7.googleadservices.com
127.0.0.1 imageads8.googleadservices.com
127.0.0.1 imageads9.googleadservices.com
127.0.0.1 partner.googleadservices.com
127.0.0.1 www.googleadservices.com
127.0.0.1 apps5.oingo.com #[Microsoft.Typo-Patrol]
127.0.0.1 www.appliedsemantics.com
127.0.0.1 service.urchin.com #[Urchin Tracking Module]
Related: How IE or FireFox Makes Money from Google
Posted by Augustine at 10:59 AM